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Mobilegeddon - the overly-dramatic algorithm update

Thursday, April 2 2015 8:38 AM
By Kalen Kubik
Mobilegeddon - the overly-dramatic algorithm  update

When we first heard about the April 21st "Mobilegeddon", Google's mobile search update that will devalue websites that are not mobile-friendly, we all sat around the meeting room smiling. We've been building mobile responsive websites for the last several years. Judging by what Google did share about the search algorithm update, if your website is mobile-friendly, the update will slap down that competition that hasn't been investing in their web presence. We should all be celebrating.

Why the update? Google has been telling web builders to go mobile for years. The company wants to deliver its searchers the best results, and over half of all web searches come from mobile devices. If a company does not have a mobile-friendly website, Google takes that as a confirmation that the website owner doesn't care about mobile users and drops their resource value. If you have an up-to-date website, check your SERP's towards the end of April and see where this awesome update has taken you. Get excited.

*Note: This update is for mobile search, meaning your desktop SERP will likely not change. We won't know until the update.

Give yourself a pat on the back. You chose to go mobile and invest in your web presence. This doesn't mean all of your competition is falling away, so don't get comfortable. You still need to crush them on desktop search and you'll still have competition from others with mobile-friendly websites. The mobile-friendly update is a game-changer, but don't expect it to be your golden ticket to #1 SERP.

Test your website!

  1. Test your website using Google's Mobile-Friendly Test.
  2. Did you pass? If yes, celebrate. If not, call 360ideas today at 316-269-6920.

Sources

You can read more about "Mobilegeddon" here.
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