Search Engine Marketing
What is SEM?
Where traditional marketing refers to your billboards, television and print advertisements, search engine marketing is a term used to encompass all aspects of online marketing. Your website, microsites, PPC advertising (such as Google Adwords), social media, banner advertising, directory listings, etc. Although, SEM is more commonly used to refer to an SEM campaign, rather than every aspect of your online identity.
What is the benefit of SEM?
An SEM allows you to capture more web traffic, generate a greater number of high quality leads and boost both online and offline sales. 360ideas provides a variety of SEM plans, for any budget. These include SEO tune-ups, online advertising campaigns, annual PPC advertising, ongoing content development, online video strategy and more. We offer both one-time and on-going plans, as well as consulting.
What is an SEM Campaign?
An SEM Campaign refers to the mangement of paid online advertisements, such as Pay-Per-Click ads, Banner ads, Twitter Promoted Tweets, YouTube video ads, Facebook Ads and Re-Targeting Ads.
These ads are managed through a dashboard, where the campaign manager can manipulate the schedule, reach and budget of the online advertisements. Here at 360ideas, we manage a host of client campaigns daily. Each industry and target audience is unique and finding the right approach and display style to deliver a solid ROI takes constant attention and tweaking. Our team of campaign managers is well-versed in discovering the correct channel for you ads and a message that connects with your customers. We provide benchmarking, ROI reports and walk you through our Adword and display network strategies. Our campaigns are setup to allow for constant lead generation tracking through call and form submission tracking, providing us with the ability to hand you a sheet of names and phone numbers of qualified leads we know contacted your business.
Pay-Per-Click (PPC) Advertising
A key component of many SEM campaigns is PPC (Pay-Per-Click) advertising. PPC can offer more immediate results than organic SEO and is a quick way to be found at the top of search engine results pages. PPC advertising displays your site in search engine results pages (SERPs) almost instantly, with keyword and visitor-targeted ads.
Campaigns are tailored to your budget and offer highly trackable results. As a Google Certified Partner, we typically offer 6-12 month contracts, which allows us to fully optimize your campaign and generate a solid return on your advertising investment. We employ both text and display (banner or video) ads to reach your audience where they live and can employ ad retargeting. We monitor your campaign's progress throughout, optimizing your message to achieve the highest return on investment.
Social Media Advertising
Different social media platforms, such as Facebook, Pinterest, Twitter and YouTube, each handle their display networks differently and each is more suited to a certain target audience. Understanding the users of a particular social media environment is crucial for ad campaign success. Our campaign managers are active on all main streams of social media and understand the user interactions and community expectations of each channel. Knowledge of each community allows them to better tailor ads that connect with the users of a specific environment, as well as hone in on a particular user group based on profile settings.
Social media advertising also provides the valuable ability to promote retargeting ads. Re-targeting ads display when a user leaves your website and views another within the re-targeting network. These re-targeted ads allow you to constantly engage a potential customer, even after they've left your website.