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SEO Service

SEO

Increase your website's organic search engine placement and visibility with an ongoing search engine optimization (SEO) plan.

Every website 360ideas creates is designed with a solid SEO foundation. We offer supplemental search engine optmization plans to help boost and maintain your sites search engine placement in the face of your competition and constantly changing search algorithms.

What is Search Engine Optimization?

Think of search engines as librarians and yourself as a student. You need a book on a certain topic. The librarian wants to give you the best book to fit your needs. These librarians know every book in existence and depending on what you type in the search bar, they're going to return the book they believe best fits your query. The more specific your query, the more accurate the search engine can be in handing you a search result. The librarian is going to look at things like the size of a book, the most popular books, local authors and the most up-to-date books. These are going to be at the top of the list. SEO helps your site stay up-to-date, makes your website easier to find through markup and helps your website stand out in your field of expertise. When the librarian looks to hand a qualified lead a book, we do our best to make sure yours is her first choice.

Build a Lasting Reputation

We offer strictly whitehat SEO services, which means we follow guidelines set by Google, Yahoo and Bing in order to ensure your website's reputation will remain spotless. Blackhat techniques can work in the short-term, but can destroy your website's placement in the blink of an eye, when caught. By knowing the rules, developing quality content and continually adding value for users, our strategy provides proven placement results with a solid return on investment.

While our primary focus is typically Google's organic search engine, we also optimize your site and content for specific placement on Bing, Yahoo, YouTube, Facebook, Google+, Yelp, 360Directories and other mediums. We are located in Wichita, KS and have excellent insight into this market, but we also provide regional and national SEO plans as well as SEO for individual markets outside of Wichita.

A key componet of search engine optimization is quality content. Many of our SEO plans feature copywrting, blogging and content development that is desgined to capture search traffic as well as deliver a strong marketing message. The strategic writing and sharing of this content is key to capturing long-tail search traffic and crafting a brand voice.

No two sites are the same.

Search Engine Optimization plans are designed to fit your market, industry, competition, goals and budget, below are sample plans to give you an idea of what is typically provided. During our inital consultation and web site review we will help you decide how big of an investment you should make, and what type of return to expect on that investment. Users still place high value and high trust in top organic results. When excecuted correctly an SEO plan can provide huge return with less expense when compared to traditional advertising or even PPC advertising.
 

Plan

Onetime Quarterly Monthly  Weekly

Site Review

       
Technical Audit X X X X
Content Audit X X X X
Market Research X X X X
Competetive Research X X X X
Consultations  1  Quarterly  Quarterly  Monthly
         

SEO Strategy

       
Value Targeting  X  X  X  X
Audience Targeting  X  X  X  X
Keyword Selections  X  X  X  X
Baseline Report  X  X  X  X
         

Tool Installation

       
Google Analytics X  X  X  X
Google Webmaster Tools X  X  X  X
Bing Webmaster Tools      X  X
         

Technical SEO

       
Site Structure Decisions X X X X
Navigation Updates    X  X  X
URL Updates    X  X  X
Meta Updates X  X  X  X
Page Titles & Headings X  X  X  X
Sitemap Creation X  X  X  X
Sitemap Submissions (Google, Bing) X  X  X  X
Image Optimization X  X  X  X
Canonicalzation for duplicate content      X X
         

External Optimization

       
Claim and Optimize Google+  X  X  X X
Setup Google Authorship    X  X X
Quality Links   At Least 1 At Least 2 At Least 3
Claim Bing Local    X  X X
Claim and optimize: YouTube, Foursquare, Yelp, Facebook Page, LinkedIn, MerchantCircle, Angie's List, 360Directory, DMOZ (when appropriate, fees not included)  X  X  X X
         

Content Development

       
Content Development Strategy      X X
Site Reputation Strategy      X X
Blog Writing & Submission     Up to 1/mo  Up to 2/mo
Article Writing & Submission        Up to 1/mo
Press Release  Writing & Submission        Up to 1/mo
Video and Image Development      X X
Content Writing & Posting       X
         

Advanced SEO

       
Social Media Management       X
YouTube Management       X
Structured Data Setup       X
Product/Store Optimiization       X
         

Reporting

       
Reports One-Time Quarterly Quarterly Monthly
Backlink Reports One-Time Quarterly Quarterly Monthly
In-depth Analysis     X X
         

Many people confuse organic SEO with paid PPC/Adwords campaigns. Our SEO is not paid placement, but 100% organic search results. We have hundreds of working examples of successful search engine optimization on a local and national level.

To get started on an SEO plan, or for a consultation email us or call  1-877-360-7070